Google’s game changing browser Chrome combines sophisticated technology with a simple UI, to create a faster, safer and easier browsing experience. Launched in 2008, Google Chrome quickly turned the 2 horse browser race on it's head to become the most used browser globally within 4 years of its public release. Google’s rapid and continuous development cycle ensures the browser continues to compete with the other most popular and advanced web browsers available.
Speed
Perhaps the area Google invested most development time to differentiate from other browsers - Google Chrome is fast. Like really fast. It launches extremely quickly from your desktop, runs applications at speed thanks to a powerful javascript engine and loads pages rapidly using the WebKit open source rendering engine. Add to this quicker search and navigation options from the simplified UI and you have a browser that is pretty hard to beat on speed.
Clean, simple UI
Google Chrome’s most striking feature and a substantial factor in its popularity - the simple UI hasn’t changed much since the beta launch in 2008. Google focused on trimming down unnecessary toolbar space to maximise browsing real estate. The browser is made up of 3 rows of tools, the top layer horizontally stacks automatically adjusting tabs, next to a simple new tabs icon and the standard minimize, expand & close windows controls. The middle row includes 3 navigation controls (Back, Forward & Stop/Refresh), a URL box which also allows direct Google web searching and a star bookmarking icon. Extensions and browser settings icons line up to the right of the URL box. The third row is made up of bookmark folders and installed apps. Easily overlooked now, this clean UI was a breath of fresh air compared to the overcrowded toolbars of popular browsers pre-2008.
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